Craving Business Growth? You May Be Growing the Wrong Way
One of the biggest mistakes entrepreneurs and small business owners make is sinking into the mindset that it doesn’t matter how you achieve business growth, as long as you’re moving in the right direction. This couldn’t be farther from the truth!
The journey is just as important as the destination. If you want to see business growth for the long term and not just the occasional spike in revenue, you need to pay attention to how you grow just as much as whether or not you’re succeeding.
The Little Known Secret to Business Growth
I’ve coached numerous small businesses and entrepreneurs on how to achieve healthy business growth for long-term solutions using this little known secret:
Online business directories.
To take your business to the next level, building credibility, visibility, and a good reputation are non-negotiable. Online business directory listings create this powerful trifecta in a single tool that should be the core of any online marketing strategy.
Listings like Google My Business, Manta, Yelp!, and Bing display your business information (name, address, phone number, website, etc.), but they can also help to drive traffic to your website, encourage customers to call you, and build your online reputation.
Customers looking online for your services will find you via business directories. Your listings add legitimacy to your business. You’re not some empty shell company hiding behind a website - you want people to find you!
And you may get a boost in SEO when you can prove to search engine algorithms that you’re the real deal.
Capturing the Benefits of Business Directories
Online business directory listings do more than simply provide your business name and address.
First and foremost, these listings are marketing tools and should be treated as a viable way to grow your business. When you prioritize business growth via directories, you can start using features like ratings, reviews, photos, and FAQs to speak around the clock on your behalf.
Studies show that most customers prefer to do their own research online prior to reaching out to a company. When someone does finally call you, they’re more than halfway through the buying cycle and close to making a purchasing decision!
What’s more, nearly 90% of people read and trust online reviews as much as a direct referral from a friend or family member. But instead of relying on their own inner circle, they can tap into hundreds of customers who have done business with you.
What to Do Next
Using simple online directory tools is one of the most powerful marketing tools in your arsenal. All you need to do is learn how to leverage these features to your advantage.
If you’re ready to grow for a sustainable future, put your business growth on autopilot with our Build + Grow strategy used by multi-million dollar brands to achieve maximum growth at a minimal cost.